Customer engagement with brands in social media platforms Configurations, equifinality and sharing
- Creator: Carlson, Jamie , Gudergan, Siegfried P. , Gelhard, Carsten , Rahman, Mohammad Mahfuzur
- Resource Type: journal article
- Date: 2019
Direct and configurational paths of absorptive capacity and organizational innovation to successful organizational performance
- Creator: Ali, Murad , Seny Kan, Konan Anderson , Sarstedt, Marko
- Resource Type: journal article
- Date: 2016
Segmentation of PLS path models by iterative reweighted regressions
- Creator: Schlittgen, Rainer , Ringle, Christian M. , Sarstedt, Marko , Becker, Jan-Michael
- Resource Type: journal article
- Date: 2016